Guidelines for development of dental health educational materials for the public.
• People at all literacy levels prefer written materials that are simple and attractive
• Most people, even those who read well, use visual clues to reinforce learning.
• Graphics and videos can help patients absorb new information, especially when used with written materials
o Diagrams or pictures, audio taped instructions, video tapes, interactive computer programs
• Emphasize the desired behavior rather than the medical facts.
• Have just one or two educational objectives (few)
• Use clear headings, bullets instead of paragraphs, and ample white space (a Q&A format works especially well).
• Use short sentences, active voice, and conversational language
• Use pictures and examples to illustrate important points
• Involve patients in developing the materials
• Internet is not yet a viable option—searching the internet requires 'high-level' literacy skills
o However, the Internet can be an excellent resource for those who are providing andor developing information for patients.